The concept and direction for creating this on-air promotion was to create a single continuous movement so the viewer would feel as though they were pushing a shopping cart down an aisle in a grocery store. The shows that would be featured during the stunt week would be featured on the product labels, almost in a Wacky Packages style. The first step was to take digital photographs of supermarket items, such as lettuce, orange juice, hot dogs and spaghetti sauce. The labels were recreated incorporating the show logos. A giant digital supermarket aisle was created in Photoshop and animated in AfterEffects. Cheesy supermarket musak and shopping cart sound effects were added later to enhance the viewer/shopper experience.